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Drew Crawford

Drew Crawford is a seasoned content marketer that believes in the timeless power of storytelling to inspire action, transform beliefs, and connect communities. He is also a competitive powerlifter: you can frequently find him in the gym enjoying the unique fulfillment that pumping iron brings.

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5 Reasons Why Branded Merchandise for Small Business is One of the Best Marketing Tools

Navigating the wild ride of small business ownership? Welcome to the club where multitasking is the norm, and marketing is the beast you need to tame. Strapped for time and cash? Buckle up, because we're diving headfirst into the world of marketing and merchandising.

In the past our CEO, Jeremy Conder, has covered the top 5 reasons why your business should have a branded merchandise program. Make sure to check that post out if you haven't already, but today we're going to cover merchandise as a marketing tool. Here's the latest on why brand merchandising isn't just cool; it's one of the best marketing tools for small business owners that makes it possible to promote your business for free and make a profit while you're at it!

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Brewery Merchandise 101: The Key Components for Success that are often Overlooked

I sat down with Erik Olson, a Business Development executive for Huge Brands. Erik is a beer and nightlife fanatic. His passion for breweries has enabled him to optimize brewery merch for more than 20 breweries across the country.  

In this post, you will learn how:

  • Breweries can create custom offerings that incorporate branded merchandise.
  • The kinds of merchandise that breweries should offer.

Let’s jump in! 

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How Experience Merchandise Partnerships Can Level Up Your Event Merchandise

I sat down with Jeff Hacker, Huge Brand’s Sales Director, to discuss Experience Merchandise Partnerships. During our conversation, I learned how companies can leverage the capacity of a comprehensive brand merchandising, fulfillment, and management company to create an ideal merchandise experience for a large event. Jump in to learn about the possibilities of what event merchandise can be!

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The Ultimate Guide to Building a Brand Merch Program in 2024

In part 1 of this series, we discussed the elements of a successful brand merchandise program and covered the differences between cheap swag and free giveaways, contrasting it with the value of branded merchandise and promotional merchandise programs. 

Now that you understand some of the nuances and distinction between cheap swag and branded merchandise, it's time to show you how to build a branded merchandise program for your business. 

In this guide to building a branded merchandise program you'll learn about:

  • Why it's a good idea to create a branded merchandise program
  • How to leverage the power of your brand to create a branded merchandise with an intentional strategy that resonates with your customers
  • How to implement the elements of a branded merchandise strategy to build a successful branded merchandise program that performs well and is successful (generates revenue and delights your customers).
Buckle up! This resource is lengthy, but it's stuffed with useful information to reference. If you don't have the time to read the full resource now, make sure to save it so you can return to it later. Also feel free to use the table of contents to jump to the part of the branded merchandise guide that calls your attention. 
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What is an Effective Brand Merch Program?

Remember the game Mad Libs?

When I was growing up, my family would always buy a book of Mad Libs from Barnes and Noble and take it with us on a road trip. We would amuse ourselves as we drove through the Sonora Desert on our way to California, filling in the blanks of the Mad Lib, coming up with many random words that resulted in a crazy story when we finished the page. 

Mad Libs might be a fun game, but playing Mad Libs is not an effective brand merch strategy. 

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The Advantages of Selling Custom Embroidered Hats in your Retail Merch Line

When you think of custom branded apparel or merch, what comes to your mind? If you're like most people, you probably think of T-Shirts, hoodies, or tank tops. 

While this merch is a good starting point, your retail program doesn't have to fit inside such a small box. A robust merch program won't just appeal to some of your customers, it should offer attractive items to all of your customers.

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5 Factors that Can Make Peanuts Merchandise a Best-Seller for Your Business

Fans would describe Snoopy as witty, clever, sarcastic, adventurous, creative, mischievous, and ambitious. 

He's a baseball player that came close to breaking Babe Ruth's home run record, a World War II pilot, a tennis player, a lawyer, and an ambitious, award-winning writer. 

Snoopy is many things, but he's first and foremost an icon:

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The Power of Dog is Good Merchandise

In our divided society, one of the few things that people can agree on is the love they share for dogs. The bond that humans have with dogs can be traced back to 30,000 BCE when hunters rewarded wolves that hung around their camps with scraps of food. In turn, these wolves helped humans hunt. As the symbiotic relationship between humans and dogs developed, dogs became the first domesticated animal, evolving into the lovable pets they are today. 

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