Ink Press Threads

In part 1 of this series, we discussed the elements of a successful brand merchandise program and covered the differences between cheap swag and free giveaways, contrasting it with the value of branded merchandise and promotional merchandise programs. 

Now that you understand some of the nuances and distinction between cheap swag and branded merchandise, it's time to show you how to build a branded merchandise program for your business. 

In this guide to building a branded merchandise program you'll learn about:

• Why it's a good idea to create a branded merchandise program
• How to leverage the power of your brand to create a branded merchandise with an intentional strategy that resonates with your customers
• How to implement the elements of a branded merchandise strategy to build a successful branded merchandise program that performs well and is successful (generates revenue and delights your customers).

Remember the game Mad Libs?

When I was growing up, my family would always buy a book of Mad Libs from Barnes and Noble and take it with us on a road trip. We would amuse ourselves as we drove through the Sonora Desert on our way to California, filling in the blanks of the Mad Lib, coming up with many random words that resulted in a crazy story when we finished the page. 

Mad Libs might be a fun game, but playing Mad Libs is not an effective brand merch strategy.